Holly Madison, best known as Hugh Heffner's sexy playmate girlfriend on the hit televsion series "The Girls Next Door", has recently insured her breast for $1 million. Holly expressed to People Magazine, "If anything happened to my boobs, I'd be out for a few months and I'd probably be out a million dollars," she told People. "I thought I'd cover my assets." According to the Reuter article, many stars have insured several body parts. This makes perfect sense to me. Holly Madison, as well as other celebrities, have built an empire primarily on their physical appearance. If anything were to happen to those "assets", more than likely, they would be out of work.
Also in the lime lights, is Barnes & Nobles Bookstore, whom purchased long time competitor Borders' client dvd order list as well as Borders Brandmarket trademarks in bankruptcy court. This is an excellent case featuring trademarks and brand recognition and the influences over customers. Borders has proven to keep loyal customers through the use of various intellectual property laws like that of the trademark. It was a good idea for Barnes & Noble to make such a purchase in order to win over Borders' clients.
A 150 year old Grand Hotel in Dixville Noth, New Hampshire has built on their brand during this "shaky" economy. Although, old hotels do struggle just as much as new resorts, there does seem to be an advatnage to its appeal. At the Balsams Grand Resort, there seems to be a smarter way to invest; in its brand. Local by the name of Roch states, "[etc] the advantage is there is more awareness in the market for historic hotels. They've got a name, they've got a reputation, they've got the word of mouth." Sometimes, taking the time to invest in what sets your company apart from others and protecting that image will benefit the business.
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