At Full Sail University, where I am finishing up my Master's program in Business Entertainment, I am currently taking a Media Publishing and Distibution Course. In this course we often discuss Publishing and Distribution in the following industries of entertainment; print, music, film, and games. I for one tend to focus a bit more in the print industry.
The print industry appeals to me due to my background in writing. I have taken several courses in creative writing as well as professional writing. I have a background in Mass Communications and Sociology from the University of Central Florida. During which, my thought process in one day publishing my very own story and eventually book was made possible.
I have yet to publish any work. However, the interest in doing so is very much alive. The thing that has held me back is of course the dedication in writing a piece of work and being satisfied with completion. It is no secret that writers are never done writing. We tend to edit, and edit again, knowing we can do better and communicate in a more creative and intelligent form. A writer or any artist, often times competes with one self and is his or her own toughest critic.
When one is ready to publish, one must consider distribution channels. In the article, "Indie Publishing: The Problem With Distribution", it discusses the need to understand publishing and media enterprise. Author, Joel Friedlander, explains; "in order to operate profitably within this system, a publisher has to identify books that will have a very broad appeal, market these books to a national audience, print and distribute enough of these books to take advantage of mass media exposure, [and] absorb the losses on all “losers” by using the profits from big “winners.” This basically suggests, that as an independent publisher, it is very important to know how to market your book or it may not succeed once published.
The article continues to describe the "new world of publishing" in which independent publishers may be able to succeed through its "new world" distribution channels such as; amazon.com, the internet, social media, and ebooks. Friedlander states, "[a]ll this has created what you might call a golden age for indie publishing. As long as indie publishers understand the nature of the book distribution that’s available to them, and exploit the advantages they have over larger publishers, amazing sales can be the result."
As we have grown familiar with Mass Media and the world of Publication, we must also open our eyes to the many distribution channels being offered through the web today. Book distibution may be a problem to some, but to others it is but a challenge.
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