From early on we have been told that networking is key in establishing professional connections for our professional success. As part of having an account with linkedin.com, I have also made sure to network by joining groups where I can share ideas, news, and information with other professionals in my industry. Of the many groups I have joined, I wish to discuss one, "Orlando Entertainment & Event Professionals". Here, professionals will blog about their profession and their experiences, display job openings, training/conventions/meetings that may interest those in the group, and even provides an opportunity for members to interact and "connect" with other professionals.
The social group is set up like a thread. I may decide to post information about my company or random thoughts about the industry or the latest news that may affect those in my industry. Its very interesting to see how these professionals come together from all parts of the country and are able to relay information about the industry, their company, and themselves. Linkedin.com did something right when they created the opportunity for these professionals to form groups in this social media network. Its no wonder that linkedin.com has grown in popularity and is ranked as 4th in popularity after no other than Facebook, myspace, and twitter.
If you do not have a linkedin account and wish to grow professionally, I stress that create one and start networking with professionals that share the same passions and interests that you have.
Friday, February 25, 2011
Maybe Monty Makes Sense
http://www.scottmonty.com/
Who is Scott Monty? Well, it turns out that Scott Monty is the head of social media for Ford Motor Company. He blogs about his views on social media and marketing, advertising, and PR on the web. I find his blog entertaining as well as informative...more than anything I enjoy the way he expresses his views and thinks outside of the box.
I want to focus on his latest blog "Must See Twitter" posted on February 23, 2011. He quotes; "What's that, you say? You work on Thursday nights? Sorry, but that's when our show airs". This is what he suggests people sounded like several years ago when families would gather around together to listen to their favorite show on the radio or watch on television. The experience of watching entertainment has changed completely due to advancements in technology and social media outlets. For one, if one is not able to view a program, one may be able to record it on the dvr. The most fascinating trend is the way we communicate. Monty, suggests that we twitter or Facebook our opinions and experiences on a specific show, fill, or product...we are able to not just communicate with our family at home but with hundreds and thousands of network connections globally. The experiences we have are constantly being shared through social media outlets every day, hour, minute, and second of the day. We are the best advertisers of the market today and will continue to be of the future.
Who is Scott Monty? Well, it turns out that Scott Monty is the head of social media for Ford Motor Company. He blogs about his views on social media and marketing, advertising, and PR on the web. I find his blog entertaining as well as informative...more than anything I enjoy the way he expresses his views and thinks outside of the box.
I want to focus on his latest blog "Must See Twitter" posted on February 23, 2011. He quotes; "What's that, you say? You work on Thursday nights? Sorry, but that's when our show airs". This is what he suggests people sounded like several years ago when families would gather around together to listen to their favorite show on the radio or watch on television. The experience of watching entertainment has changed completely due to advancements in technology and social media outlets. For one, if one is not able to view a program, one may be able to record it on the dvr. The most fascinating trend is the way we communicate. Monty, suggests that we twitter or Facebook our opinions and experiences on a specific show, fill, or product...we are able to not just communicate with our family at home but with hundreds and thousands of network connections globally. The experiences we have are constantly being shared through social media outlets every day, hour, minute, and second of the day. We are the best advertisers of the market today and will continue to be of the future.
Social Media and demographics
Johanna Blakley: Social media and the end of gender | Video on TED.com
Johanna Blakley, Deputy Director of Norman Lear Center, studies the impact of mass media and entertainment in our world. She concentrates her studies in how mass media and entertainment influence out political, commercial, and social habits. Blakely discusses social media and the possible end of gender due to the mere fact that demographics can not be taken into account through the use of social media outlets.
What I found so interesting is not the fact that women are the largest users of social media, nor the fact that social media has taken us out of the demographic stereotypes, but the idea that companies will have a difficult time appealing to their audience, if they do not understand who their audience is. It is very interesting to see how social media outlets connect people who may not be originally associated in the same social demographic. She provides excellent examples of how social media has broken these stereotypes.
What will these companies do to market? Will they need to appeal to women just because they are the largest group in social media in every demographic category? Like Blakely, I do not believe so. I do feel however that gender roles can no longer be stereotyped as well as any other demographic factor such as age, income, race, ethnicity, relationship status, occupation, etc. Since the use of the internet, the world has become smaller in the sense that we are now more closely connected and openly communicate ideas, personal beliefs, political views, etc publicly. If we tend to like a movie, a show, a designer, a restaurant, we will say so through our social media outlet. Word of mouth is the best advertiser and this is where social media has come to play.
Johanna Blakley, Deputy Director of Norman Lear Center, studies the impact of mass media and entertainment in our world. She concentrates her studies in how mass media and entertainment influence out political, commercial, and social habits. Blakely discusses social media and the possible end of gender due to the mere fact that demographics can not be taken into account through the use of social media outlets.
What I found so interesting is not the fact that women are the largest users of social media, nor the fact that social media has taken us out of the demographic stereotypes, but the idea that companies will have a difficult time appealing to their audience, if they do not understand who their audience is. It is very interesting to see how social media outlets connect people who may not be originally associated in the same social demographic. She provides excellent examples of how social media has broken these stereotypes.
What will these companies do to market? Will they need to appeal to women just because they are the largest group in social media in every demographic category? Like Blakely, I do not believe so. I do feel however that gender roles can no longer be stereotyped as well as any other demographic factor such as age, income, race, ethnicity, relationship status, occupation, etc. Since the use of the internet, the world has become smaller in the sense that we are now more closely connected and openly communicate ideas, personal beliefs, political views, etc publicly. If we tend to like a movie, a show, a designer, a restaurant, we will say so through our social media outlet. Word of mouth is the best advertiser and this is where social media has come to play.
Subscribe to:
Posts (Atom)