Below is a link to a video clip discussed in my Entertainment Finance class that I choose to share with you.
http://video.foxbusiness.com/v/3894859/cashing-in-on-music-rights/
I have heard of this before...and it rang a bell once again when Robert Kiyosaki author of Rich Dad Poor Dad mentions that he invests in music and this was an example he used for assets. I do find it interesting, new and exciting! I think the reason it excites me so much is how much we have evolved as a society that now we look to the world of entertainment as an investment opportunity! So much has changed over the years and it only motivates me more to be financially savvy and while still being able to enjoy the "fruit of my looms"; as entertainment professionals, if we invest in our own industry our asset would indeed be our income and vice versa. Finance is no longer boring.
We do have to think about how much music artists have given up to make money due to the efficiency of technology. I for one am not so tech savvy, that I do still go out and buy the cd's or just youtube a tune. I also don't think its smart to spend between $1-3 on a song on i-tunes when I can get the rest of the artist's songs on their cd for $13; maybe I'm lets put it politely...dollar efficient. I have found myself going to record stores and have invested in vinyls-they are collectables and when one does their research, a very good investment in the long run. However, we all have to make a living for ourselves and if this is a profitable way for artist to do make that extra penny-great! It is a savvy business move right now and I do find ourselves in a time of change and innovation where even boring stocks and bonds can be exciting because we invest in our entertainers and their success becomes our success.
I am eager to give this a try and learn as much as I can about it. I have included a stock ticker in my blog with some stock in the entertainment industry and others for you to compare. I advice to keep learning and stay current because this is an industry that is always evolving and I am happy to be a part of it. This ever chaining world seems to have much interest in this industry and it shows.
Thursday, March 31, 2011
Reviewing "Rich Dad Poor Dad"
I'm sure everyone has heard of the famous finance book, Rich Dad Poor Dad by Robert Kiyosaki, about how to be smart with your money and become rich in the process. A few days ago I received this book in the mail as a reading requirement for my Entertainment Business class. Before I opened the book, I decided to say something about me reading the book on Facebook. Of course, my friends had to give their two cents. Some would say that the book was an inspiration, others would say they re-read it often, others mentioned how they had purchased CASH FLOW the $250 board game, but then you would hear how its all common sense and stuff they already knew. Since I have never been savvy with finance and was never a fan of numbers, I decided to get myself motivated and just plunge right in.
My personal experience with the book is probably the one the Robert had with his experience with his mentors-his "dads". He was a child when he decided he wanted to know how to make money and learn about business and finance. I for one ran from it...until now. As Kiyosaki suggests that it is easier to teach a child rather than an adult who has to be re-taught, I found myself to be a grown up child, a clean slate, able to be molded easily. I believe this book is intended for everyone, but the notion is to learn at a young age, to create good habits early. Since I know nothing of finance, I realized I did not have to re-learn like most adults.
One thing I would say is that this book would be best for novices like myself. Even greater for those that want to start their new business and simply don't know where or how to begin. Its pretty much a motivational book that may inspire those with doubt and fear that things are possible to achieve. Robert Kiyosaki is a great salesman. He said it himself. In order to succeed, one should master sales, marketing, public relations, etc. He strongly believes in education and the importance of learning to deliver the business. One thing is to be a great chef, but how does one sell his/her dish? One must set oneself apart from others and learn to sell oneself. He teaches how he creates his assets and how he other entrepreneurs do what they do best, make money! He is the best example as how to sell common sense; he has built a fortune on stating the obvious but it is how he goes about it that makes the difference. The book definitely didn't tell me anything different, but it did give me a new prospective.
My personal experience with the book is probably the one the Robert had with his experience with his mentors-his "dads". He was a child when he decided he wanted to know how to make money and learn about business and finance. I for one ran from it...until now. As Kiyosaki suggests that it is easier to teach a child rather than an adult who has to be re-taught, I found myself to be a grown up child, a clean slate, able to be molded easily. I believe this book is intended for everyone, but the notion is to learn at a young age, to create good habits early. Since I know nothing of finance, I realized I did not have to re-learn like most adults.
One thing I would say is that this book would be best for novices like myself. Even greater for those that want to start their new business and simply don't know where or how to begin. Its pretty much a motivational book that may inspire those with doubt and fear that things are possible to achieve. Robert Kiyosaki is a great salesman. He said it himself. In order to succeed, one should master sales, marketing, public relations, etc. He strongly believes in education and the importance of learning to deliver the business. One thing is to be a great chef, but how does one sell his/her dish? One must set oneself apart from others and learn to sell oneself. He teaches how he creates his assets and how he other entrepreneurs do what they do best, make money! He is the best example as how to sell common sense; he has built a fortune on stating the obvious but it is how he goes about it that makes the difference. The book definitely didn't tell me anything different, but it did give me a new prospective.
Friday, February 25, 2011
Nice to Network
From early on we have been told that networking is key in establishing professional connections for our professional success. As part of having an account with linkedin.com, I have also made sure to network by joining groups where I can share ideas, news, and information with other professionals in my industry. Of the many groups I have joined, I wish to discuss one, "Orlando Entertainment & Event Professionals". Here, professionals will blog about their profession and their experiences, display job openings, training/conventions/meetings that may interest those in the group, and even provides an opportunity for members to interact and "connect" with other professionals.
The social group is set up like a thread. I may decide to post information about my company or random thoughts about the industry or the latest news that may affect those in my industry. Its very interesting to see how these professionals come together from all parts of the country and are able to relay information about the industry, their company, and themselves. Linkedin.com did something right when they created the opportunity for these professionals to form groups in this social media network. Its no wonder that linkedin.com has grown in popularity and is ranked as 4th in popularity after no other than Facebook, myspace, and twitter.
If you do not have a linkedin account and wish to grow professionally, I stress that create one and start networking with professionals that share the same passions and interests that you have.
The social group is set up like a thread. I may decide to post information about my company or random thoughts about the industry or the latest news that may affect those in my industry. Its very interesting to see how these professionals come together from all parts of the country and are able to relay information about the industry, their company, and themselves. Linkedin.com did something right when they created the opportunity for these professionals to form groups in this social media network. Its no wonder that linkedin.com has grown in popularity and is ranked as 4th in popularity after no other than Facebook, myspace, and twitter.
If you do not have a linkedin account and wish to grow professionally, I stress that create one and start networking with professionals that share the same passions and interests that you have.
Maybe Monty Makes Sense
http://www.scottmonty.com/
Who is Scott Monty? Well, it turns out that Scott Monty is the head of social media for Ford Motor Company. He blogs about his views on social media and marketing, advertising, and PR on the web. I find his blog entertaining as well as informative...more than anything I enjoy the way he expresses his views and thinks outside of the box.
I want to focus on his latest blog "Must See Twitter" posted on February 23, 2011. He quotes; "What's that, you say? You work on Thursday nights? Sorry, but that's when our show airs". This is what he suggests people sounded like several years ago when families would gather around together to listen to their favorite show on the radio or watch on television. The experience of watching entertainment has changed completely due to advancements in technology and social media outlets. For one, if one is not able to view a program, one may be able to record it on the dvr. The most fascinating trend is the way we communicate. Monty, suggests that we twitter or Facebook our opinions and experiences on a specific show, fill, or product...we are able to not just communicate with our family at home but with hundreds and thousands of network connections globally. The experiences we have are constantly being shared through social media outlets every day, hour, minute, and second of the day. We are the best advertisers of the market today and will continue to be of the future.
Who is Scott Monty? Well, it turns out that Scott Monty is the head of social media for Ford Motor Company. He blogs about his views on social media and marketing, advertising, and PR on the web. I find his blog entertaining as well as informative...more than anything I enjoy the way he expresses his views and thinks outside of the box.
I want to focus on his latest blog "Must See Twitter" posted on February 23, 2011. He quotes; "What's that, you say? You work on Thursday nights? Sorry, but that's when our show airs". This is what he suggests people sounded like several years ago when families would gather around together to listen to their favorite show on the radio or watch on television. The experience of watching entertainment has changed completely due to advancements in technology and social media outlets. For one, if one is not able to view a program, one may be able to record it on the dvr. The most fascinating trend is the way we communicate. Monty, suggests that we twitter or Facebook our opinions and experiences on a specific show, fill, or product...we are able to not just communicate with our family at home but with hundreds and thousands of network connections globally. The experiences we have are constantly being shared through social media outlets every day, hour, minute, and second of the day. We are the best advertisers of the market today and will continue to be of the future.
Social Media and demographics
Johanna Blakley: Social media and the end of gender | Video on TED.com
Johanna Blakley, Deputy Director of Norman Lear Center, studies the impact of mass media and entertainment in our world. She concentrates her studies in how mass media and entertainment influence out political, commercial, and social habits. Blakely discusses social media and the possible end of gender due to the mere fact that demographics can not be taken into account through the use of social media outlets.
What I found so interesting is not the fact that women are the largest users of social media, nor the fact that social media has taken us out of the demographic stereotypes, but the idea that companies will have a difficult time appealing to their audience, if they do not understand who their audience is. It is very interesting to see how social media outlets connect people who may not be originally associated in the same social demographic. She provides excellent examples of how social media has broken these stereotypes.
What will these companies do to market? Will they need to appeal to women just because they are the largest group in social media in every demographic category? Like Blakely, I do not believe so. I do feel however that gender roles can no longer be stereotyped as well as any other demographic factor such as age, income, race, ethnicity, relationship status, occupation, etc. Since the use of the internet, the world has become smaller in the sense that we are now more closely connected and openly communicate ideas, personal beliefs, political views, etc publicly. If we tend to like a movie, a show, a designer, a restaurant, we will say so through our social media outlet. Word of mouth is the best advertiser and this is where social media has come to play.
Johanna Blakley, Deputy Director of Norman Lear Center, studies the impact of mass media and entertainment in our world. She concentrates her studies in how mass media and entertainment influence out political, commercial, and social habits. Blakely discusses social media and the possible end of gender due to the mere fact that demographics can not be taken into account through the use of social media outlets.
What I found so interesting is not the fact that women are the largest users of social media, nor the fact that social media has taken us out of the demographic stereotypes, but the idea that companies will have a difficult time appealing to their audience, if they do not understand who their audience is. It is very interesting to see how social media outlets connect people who may not be originally associated in the same social demographic. She provides excellent examples of how social media has broken these stereotypes.
What will these companies do to market? Will they need to appeal to women just because they are the largest group in social media in every demographic category? Like Blakely, I do not believe so. I do feel however that gender roles can no longer be stereotyped as well as any other demographic factor such as age, income, race, ethnicity, relationship status, occupation, etc. Since the use of the internet, the world has become smaller in the sense that we are now more closely connected and openly communicate ideas, personal beliefs, political views, etc publicly. If we tend to like a movie, a show, a designer, a restaurant, we will say so through our social media outlet. Word of mouth is the best advertiser and this is where social media has come to play.
Sunday, January 23, 2011
"no strings attached"
Natalie Portman and Ashton Kutcher are starring in the new romantic comedy titled "No Strings Attached". The concept of "friends with benefits" is not new yet it never fails to lose interest. Everyone can relate at some point. The idea of crossing the line with your best friend, still being intimate with an ex, or simply not getting emotionally involved in a relationship. The idea of having your cake and eating it too is everyone's desire.
Desire is a muse for many novels, music, films. Human relation is an art form all on its own. I have yet to see this film, but I can understand the interest in the topic. It all goes back to whether or not we can have the best of both worlds or discover that we may want something completely differently. Human beings posses two organs in constant battle with each other when it has to do with human interaction; the brain and the heart (metaphorically speaking).
Natalie Portman is not only well known as a great actress but a well respected producer. She is up for an oscar award and I'm certain there is nothing that she can't accomplish. Romantic comedies are profitable mostly because of the vast audience it attracts. It attracts anyone who has ever loved or have the desire to be loved or to anyone who has ever been in an interesting situation. Basically, everyone can relate at some point I'm sure.
Desire is a muse for many novels, music, films. Human relation is an art form all on its own. I have yet to see this film, but I can understand the interest in the topic. It all goes back to whether or not we can have the best of both worlds or discover that we may want something completely differently. Human beings posses two organs in constant battle with each other when it has to do with human interaction; the brain and the heart (metaphorically speaking).
Natalie Portman is not only well known as a great actress but a well respected producer. She is up for an oscar award and I'm certain there is nothing that she can't accomplish. Romantic comedies are profitable mostly because of the vast audience it attracts. It attracts anyone who has ever loved or have the desire to be loved or to anyone who has ever been in an interesting situation. Basically, everyone can relate at some point I'm sure.
Burlesque
Burlesque! The European art form with a sexy American twist that was very popular in the late 1800's to early 1900's seems to be making a come back. The musical film, "Burlesque" directed by Steven Antin staring Cher and Christina Aguilera has made a racy impact in today's sexual revolution. In the early 1900's this art form may have been a bit taboo. Today, women would agree that burlesque it classy, elegant, and seductive.
I attended a Burlesque show and class at the ICEBAR in Orlando, FL. Not only did I enjoy myself, but I realized that all the women there really enjoyed the show and the interest in taking classes was quite high. It may be because the instructor expressed burlesque to be all about the tease. Some how this racy art form became part of modern day courting. Some would even say that it embraces feminity. Sex has become a recreation and weighs heavily in relationships.
I was pleased to learn that Blissful Lotus, the company who teaches burlesque and other classes on intimacy, will be at ICEBAR every other wednesday night. I'm certain that the film inspired many women to embrace their sexual charge and proclaim their femininity. I am very interested to learn more about what else Blissful Lotus has to offer. I'm certain that this trend will continue to be a classic stamp in sexual history and human arts.
I attended a Burlesque show and class at the ICEBAR in Orlando, FL. Not only did I enjoy myself, but I realized that all the women there really enjoyed the show and the interest in taking classes was quite high. It may be because the instructor expressed burlesque to be all about the tease. Some how this racy art form became part of modern day courting. Some would even say that it embraces feminity. Sex has become a recreation and weighs heavily in relationships.
I was pleased to learn that Blissful Lotus, the company who teaches burlesque and other classes on intimacy, will be at ICEBAR every other wednesday night. I'm certain that the film inspired many women to embrace their sexual charge and proclaim their femininity. I am very interested to learn more about what else Blissful Lotus has to offer. I'm certain that this trend will continue to be a classic stamp in sexual history and human arts.
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