Disney has had much success over the years and has been known for having impecable taste in creating immaginative family films. Probably one of the most recent box office successes was that of The Pirates of the Carribean and its sequals. Disney's Pirates of the Carribean: On Stranger Tides, was directed by Rob Marshall and produced by Jerry Bruckheimer. The cast made up of: Johnny Depp, Penelope Cruz, Ian McShane, and Astrid Berges-Frisbey to name a few.
Despite the bad reviews from film critics, Pirates of the Carribean: On Stranger Tides has kept up in the box office thanks to its large enthusiastic fan base. The movie still managed to open the box office with $90 million. However, this seems to be a disappointment for box office analysts who proclaimed Pirates would have a $100 million opening. As Thomsons On Hollywood suggests, "In the world of perception, a Wednesday opening might have made a difference. Had Disney unspooled Pirates 4 over five-days, they could be writing press releases heralding a $100 million-plus opening. They implemented a wise distribution maneuver with the last Pirates pic, At World’s End, opening on late Thursday evening prior to Memorial Day weekend, which bolstered pre-Midnight screenings to $14 million at 3,100 sites and total four-half day holiday gross of $153 million. It will be interesting to see if Pirates 4 crosses $100 million on Tuesday." Hence, poor timing and publicity accounted for the film not meeting expectations as they had with the first three Pirate movies.
This serves as a valuable lesson in regards to any business opportunities. It crucial and beneficial to always consider timing, location, and marketing plans to as a special formula to create desired earnings. I say this because depsite the poor review the critics gave this film, there are many fans still waiting to see this movie that could have been accounted for had they opened on another night of the week or better yet on a holiday weekend. Never under estimate the fan base. These strange box office opening results are due to poor executive ties.
I have included a video of the first trailor to the latest Pirates of the Carribean: On Stranger Tides film for you to enjoy.
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